company_logo_1
company_logo_3
company_logo_4
company_logo_1
company_logo_2
testtext
amazonkindle
amazon
barnes&noble
booksamillion

It's Time Operations Commanded More Attention

“According to the U.S. Small Business Administration, 70% of small business fail by year 10, and at any given time 20% of small businesses have paid employees. While the challenge of scaling and sustaining a small business are numerous, many just don’t know what it takes to wire a business for growth.”                                                                    -Kelly Burton, CEO, Nexus Research Group

THINGS AREN'T ALWAYS WHAT THEY SEEM

THINGS AREN'T ALWAYS WHAT THEY SEEM

Some small businesses fail not from the lack of customers, but from far too many. In their attempt to attract an influx of customers via smart branding, they erect, whether intentionally or not, a façade. This façade becomes a problem when their inability to align capability with capacity becomes the norm and not the exception. Is it possible to save these fast-growing businesses from implosion?

THE FAST GROWTH PREDICAMENT

THE FAST GROWTH PREDICAMENT

Alicia Butler Pierre draws on her 13 years of experience as both a consultant and an entrepreneur to answer this very question. She describes this type of hyper-growth as a “predicament”, suggesting that there is hope. Behind the Façade is a guide on how to prepare for (and recover from) the fast growth predicament.

ROOT CAUSES

ROOT CAUSES

The desire to hide the painful realities of fast-growth finds business owners at the mercy of their customers and other stakeholders as they struggle to fulfill orders and meet deadlines without compromising quality. Alicia argues this is the result of an imbalance in one or more of three laws: Supply & Demand, Conservation, and Polarity.

BUSINESS INFRASTRUCTURE IS KEY

BUSINESS INFRASTRUCTURE IS KEY

Unfortunately, when these owners proactively seek resolution, they often find that manufacturing and larger enterprises have access to the lion’s share of operations management resources. The solution these small businesses require lies in a business infrastructure that defines the people, processes, and tools necessary to match customer perception to operational reality.

An Inside Look at Behind The Façade

Alicia Butler Pierre has painstakingly assembled an accurate list of many nuanced problems facing growing companies, an easily summarized condition I describe as, 'we're not as good as we want you to believe we are.' I highly recommend reading this book as both a solution for stumbling business managers grappling to catch their breath and survive, or as preventive medicine for those managers that recognize the need for some real-world tactical lessons that didn't come with their MBAs.
Charles H. Green
Charles H. Green
Author, Get Financing Now
A refreshing and enlightening reality check for any sized business. Behind the Façade opens us up to the reality and challenges every business leader has, but doesn't want revealed for fear of being considered weak. This is a book of strength through humility. It even inspired me to restructure certain parts of my business. Great motivational read and breath of fresh air!
John M. Kamp, PMP, LSSBB
John M. Kamp, PMP, LSSBB
CEO, The Business Kamp
In Behind the Façade, Alicia Butler Pierre demystifies the process of building a solid business infrastructure using narrative and storytelling to demonstrate how her proven method has enabled her clients to achieve measurable success. It's a must read for anyone who is looking to take their business to the next level and build a company that is resilient, high performing and sustainable.
Kelly Burton, Ph.D.
Kelly Burton, Ph.D.
CEO of Nexus Research Group
Kasennu

THE METHODOLOGY AS A SOLUTION

Behind the Façade introduces the KasennuTM methodology as a cohesive framework to build business infrastructure. Specifically, it offers a way to link people, processes, and tools together so a company can effectively “clone” itself and repeat success profitably.

 

BEYOND CASE STUDIES

Behind the Façade uses unconventional storytelling, rather than traditional case studies, to demonstrate Kasennu’s application and maintenance. Through the businesses profiled in these stories, you will follow along in the footsteps of the owners as they learn:

  • Why task, department and role identification is critical to establishing a foundation;
  • How disaster recovery and business continuity considerations impact records management;
  • Why the layout of your workspace affects productivity and efficiency; and
  • How to identify and document business processes for consistent results.
characters-color

We have different options for you

Digital Edition

$5.99

e-Book version

  • Ideal For the On-the-Go Mobile Reader
  • Navigate & Cross Reference Key Concepts with in-Document Searching
  • Experience Operations Management Through 314 Pages Including 6 Original Business Stories
  • Introduction + 9 Chapters
  • Over 60 Original Illustrations, Charts, Tables and Graphs to Aid in Visualizing Concept Application and Memory Retention
Buy Now

Collector's Edition

$29.99

Hardcover version

  • Ideal for the Tactile Learner - Add to Your Personal Library
  • Navigate & Cross-Reference Key Concepts with Appendix, Endnotes & Expanded Index
  • Experience Operations Management Through 316 Total Pages Including 6 Original Business Stories
  • Introduction + 9 Chapters
  • Dimensions: 6.00 in (w) x 9.00 in (h) x 0.75in (d)
  • Over 60 Original Illustrations, Charts, Tables and Graphs to Aid in Visualizing Concept Application and Memory Retention
Buy Now
aliciabw

ABOUT THE AUTHOR

Alicia Butler Pierre is the founder and CEO of Equilibria, Inc., where she first formulated the Kasennu methodology for her clients. She has since successfully applied this methodology in over 30 different industries and counting. Alicia has a B.S. in Chemical Engineering from Louisiana State University and an MBA from Tulane University.

She is also a certified Lean Six Sigma Black Belt and has authored over 200 articles, case studies, videos and white papers in the areas of business infrastructure, process improvement and operational excellence. Combined, her content has received over a quarter of a million views on SlideShare.net alone. And Equilibria, Inc. is the world’s largest repository on the subject of business infrastructure for small businesses.

Alicia’s ability to blend scientific, business and mathematical methodologies to solve complex operational problems enables her to bring a unique, tactical and realistic perspective to her clients, who have also included larger enterprises like The Coca-Cola Company, Lowe’s and Shell Oil Company. She lives in Georgia with her husband. Committed to doing the right things the right way, Alicia’s mantra is “to leave it better than you found it.”

 

3dbook_final

Join Our Exclusive Network of Smooth Operators

What is a Smooth Operator? YOU! The ambitious owner or operator of a fast-
growing small business who recognizes the importance of having streamlined
operations.

Network with your peers in a private, professional and confidential setting.
Perks include:
~ Immediate Download of the Bonus Story Referenced in Behind the Façade ~
~ An Invitation to Join Our Private LinkedIn Group ~
~ Special Offers on Workshops, Consultations and Other Products ~
~ Showcase Your 5-Star Review with Your Business’ Name on This Website ~
~ Opportunities to Profile Your Company on the Business Infrastructure Podcast ~

* We will never share your email address with anyone, for no reason, ever.